How does advertising really work? This thoroughly revised edition of Ivan Prestonas popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mida1970s to the present.14 Puffing with Mock-Ups The final type we will see of the expanded definition of puffery is the mock-up, associated most often with the visual media of photographs and television. You make a mock-up by artificially altering your product to getanbsp;...
|Title||:||The Great American Blow-Up|
|Author||:||Ivan L. Preston|
|Publisher||:||Univ of Wisconsin Press - 1996-08-01|