The Green to Gold Business Playbook

The Green to Gold Business Playbook

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qImplement the green strategies outlined in Dan Esty's and Andrew Winstona€™s bestseller Green to Goldq Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in todaya€™s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an optiona€”ita€™s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winstona€™s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any businessa€“big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.... so that customers are able to cost-effectively replace carpet tiles in heavily trafficked areas rather than tearing up the entire ... But even more important, they last much longer. This long life reduces maintenance costs (fewer bulbs need to beanbsp;...

Title:The Green to Gold Business Playbook
Author:Daniel C. Esty, P.J. Simmons
Publisher:John Wiley & Sons - 2011-04-08


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