With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwellas series of handbooks on communication and media reflects the growing visibility of large businessesa ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputationSpringston, J.K. (2001) Public relations and new media technology: The impact of the internet. ... for Public Relations from http://www.prsa.org/intelligence/prjournal/ documents/2010wakefieldwalton.pdf (last accessed October 25, 2012). Walshanbsp;...
|Title||:||The Handbook of Communication and Corporate Reputation|
|Author||:||Craig E. Carroll|
|Publisher||:||John Wiley & Sons - 2015-04-10|