The Handbook of Online and Social Media Research

The Handbook of Online and Social Media Research

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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. a€œThis handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Raya€™s views on a€˜how to be better with peoplea€™ and a€˜how to maximise response ratesa€™ are vital clues that are likely to shape the future of market and social research.a€ Peter Harris, National President, Australian Market and Social Research Society (AMSRS). a€œIta€™s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniquesa€”quant and quala€”this book is for you.a€ Reg Baker, President and Chief Operating Officer, Market Strategies International a€œFinally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.a€ Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association a€œRay Poyntera€™s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Raya€™s tour de force.a€ Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business SchoolBut ifthe image is the stimulus for the question, or ifthe images are an integral part ofthe question itself, then not seeing the ... screen because their computer screen is smaller, or because they are using a different device altogether, such as an iPhone. ... In the early days of online research, bandwidths were lower, and there was an issue about how much time would be required to download an image.

Title:The Handbook of Online and Social Media Research
Author:Ray Poynter
Publisher:John Wiley & Sons - 2010-08-27


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