The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. qThe Handbook of Technology Managementq fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitionersEven the deeply rooted cultures have begun to converge (National Geographic 1999). ... The convergence of consumer needs in many parts of the world translates into tremendous business opportunities for companies willing to risk venturing abroad. ... Therefore, you find one of your friends in the United States driving a Toyota Tacoma (a compact Japanese truck made by General Motors and Toyota inanbsp;...
|Title||:||The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management|
|Publisher||:||John Wiley & Sons - 2010-01-12|