The Heart of a Morning Paper Beats Online

The Heart of a Morning Paper Beats Online

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If online journalism becomes an integral part of the daily routine of the editorial staff within five years, then, in order to be fit for the future, it will only be consequent to set the degree of integration now and to adjust the editorial workflow of each morning paper to its online capacity. This book of Pit Gottschalk helps understand the necessity of online integration in Journalism, assess the status quo, and implement the right steps within the organization based on a broad research. Structure, culture, people, and tasks - all the aspects of a modern organization of content workflow are to considered. Pit Gottschalk creates a measurement system to check the own of 24 different categories of web references which can be summarized basically in three catalogues: URL addresses in five different forms, teasers in five different forms, technically advanced web references to new media and services.

Title:The Heart of a Morning Paper Beats Online
Author:Pit Gottschalk - 2011-02


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