The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication

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Praise for The IABC Handbook of Organizational Communication qLooking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our professiona€”and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in€”John Deveney, ABC, APR, president, Deveney Communication qChalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style€”William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University qIt is a real pleasure to read this latest version. It presents a sound, research-based foundation on communicationa€”its importance to organizations, why the function must be strategic, and what it takes to get it€”John G. Clemons, ABC, APR, corporate director of community relations, Raytheon qAll myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational€”Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University CollegeNo surprise, their employees are still getting online at work on their iPhones, Droids, company BlackBerries, or whatever device they love. There are at least two sides to this discussion on social media policy. First, who (what person or group, anbsp;...

Title:The IABC Handbook of Organizational Communication
Author:International Association of Business Communicators
Publisher:John Wiley & Sons - 2011-05-03


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