The Icarus Deception

The Icarus Deception

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In Seth Godina€™s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarusa€™s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldna€™t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isna€™t a genetic disposition or a specific talent. Ita€™s an attitude we can all adopt. Ita€™s a hunger to seize new ground, make connections, and work without a map. If you do those things youa€™re an artist, no matter what it says on your business card. Godin shows us how ita€™s possible and convinces us why ita€™s essential.Whyou? The Art of Remarkability. Get the edge. Sell yourself. Become indispensable. Thanks for the inspiration, Seth. Teva Smith aamp; Meqa Smith, ... the worlddance! Yancyy aamp; Telisa a€” UV Skinz is honored to be able to sponsor.

Title:The Icarus Deception
Author:Seth Godin
Publisher:Penguin - 2012-12-31


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