We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. Heall explain: ac How to minimize barriers between the shopper and a sale. ac How marketers can connect and, more important, reconnect with loyal shoppers. ac The technology available nowaand whatas coming soonaand how to pick a solution that will deliver results. But like Blink or Freakonomics, this isnat just a book for businesses. Itas also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon thatas modifying peopleas actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changingaand what we can do to better harness this opportunityawill find this book to be essential reading.... need to find a simple and secure way to connect this device to a party who can verify and settle this payment or voucher. There are many strategies to bridge this physical gap remotely. Starbucks scans a trackable 2-D code on the screen of the phone. ... Shopkick uses hardware that emits special frequency sound waves.
|Title||:||The Impulse Economy|
|Publisher||:||Simon and Schuster - 2011-11-01|