The presence of Azteca America in U.S. broadcasting television reaffirms, on some level, the ways in which Latin Americans claim qauthenticq knowledge regarding the programming and representations delivered to Latino audiences. This process is possible because of the fluid identity with attendant flexible meanings that accompanies the hybrid and multilayered identities of the Latina/o population in the U.S.The goal of this chapter is to analyze how Azteca America uses programming promotion as a framing device for the networka#39;s identity, ... in the categories elaborated in the networka#39;s communications and serves as a guide to what the network offers and why it is valuable. ... First, the network builds on the prestige earned through TV Aztecaa#39;s mode of production, trying to reach its intended audiences in theanbsp;...
|Title||:||The Incursion of Azteca America Into the U.S. Latino Media|
|Author||:||Juan de Dios Pinon Lopez|
|Publisher||:||ProQuest - 2007|