The Innovation Acid Test

The Innovation Acid Test

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What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives? Rootling around in the Googlemould, Dr Andrew Jones has unearthed some remarkable connections and consistencies. In qThe Innovation Acid Testq, he sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, Shanghai Tang and others. He pieces them together to reveal a pattern of distinctive ways in which they differentiate themselves from traditionalist firms: from managing their businesses and running their workplaces to talking to their customers and recruiting, motivating and rewarding their employees. The result is a book that will catch the imagination of any reader interested in work and organisations. Today, Generation Y employees and ever-more demanding customers are setting the agenda for business. qThe Innovation Acid Testq offers a clear guide for any company seeking to transform itself into the kind of human-centred enterprise that is equipped to meet these challenges. This title features spring 2008 lead title with John Seddon's qSystems Thinking in the Public Sectorq. It presents featured title in Triarchy's online magazine bookshop qThe Book Hubq. It offers extensive online and direct mail promotion. It presnets Viral trail for online Innovation Audit to raise awareness. Nationwide print, broadcast and online PR campaign, including: review, feature and op ed coverage; broadcast and print interviews; author speaker opportunity programme at related conferences and seminars; and, tie-in launch debate on innovation at leading business school.At Paamp;G, for example, Chief Executive A. G. Laffley last year gathered the members of Paamp;Ga#39;s Global Leadership Council of 40 business unit leaders in San Francisco, to work with IDEO to learn how to dive more deeply into understanding theiranbsp;...

Title:The Innovation Acid Test
Author:Andrew M. Jones
Publisher:Triarchy Press Limited - 2008


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