The only single-volume guide to the major components of intellectual property published by the American Bar Association. Written by intellectual property and franchise lawyers, this resource provides substantive and practical guidance to a wide audience of non-IP specialists.A Practical Guide for Franchise, Business, and IP Counsel William A. Finkelstein, James R. Sims. and legal perspectives, it is usually advisable for the trademark owner to select one international trademark for all jurisdictions because of the ... In particular, the choice of General Motora#39;s Chevrolet Nova as a trademark is often cited as an infamous blunder because the term NOVA means aquot;no goaquot; in Spanish.
|Title||:||The Intellectual Property Handbook|
|Author||:||William A. Finkelstein, James R. Sims|
|Publisher||:||American Bar Association - 2005|