The changes that have occurred in the field of Competitive Intelligence (CI) over the past decade and what they mean for organizations and the people who manage the CI function.When a firm does that, it is really running a newsletter, not a CI function. The key here is to determine what CI will make a difference with the firma#39;s key decision makers. That means, for example, a full-line insurance holding companya#39;sanbsp;...
|Title||:||The Internet Age of Competitive Intelligence|
|Author||:||John J. McGonagle, Carolyn M. Vella|
|Publisher||:||Greenwood Publishing Group - 1999-01-01|