The Invisible Sale

The Invisible Sale

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Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion ratesa€”painlessly! In The Invisible Sale , Tom Martin reveals techniques hea€™s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martina€™s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward languagea€breal-life case studiesa€beasy-to-understand templatesa€band actionable solutions! a€c Discover the a€œinvisible funnel, a€ where self-educated buyers are making decisions before you know they exist a€c Leverage Funnel Optimized website design to identify your prospectsa€™ key challenges before you ever speak to them a€c Integrate social media, content, and email to optimize the entire prospecting process a€c Make every sales call count with behaviorally targeted email prospecting a€c Leverage Twitter, Facebook, and LinkedIn to efficiently a€œprospect at scalea€ a€c Use the science of propinquity to choose a€œoutposts, a€ strategize social networking, and drive offline campaigns a€c Save money by rightsizing production quality to each marketing requirement a€c Rapidly create keyword-rich text content, and use it widely to promote self-qualification a€c Create webinars and tutorials more easily and painlessly than you ever thought possible a€c Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content a€c Learn how to apply Aikido Selling Techniques to close self-educated buyersAs the name suggests, screen capture programs record everything you see on your screen in an editable video file. These programs capture any image on your computer, any sound created by your computer, and, if you choose, both external anbsp;...

Title:The Invisible Sale
Author:Tom Martin
Publisher:Que Publishing - 2013-09-24


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