Lynda Oswaldas THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a productas life cycle -- from development to distribution to promotion to sale -- this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Jordan Systems, Inc., a construction subcontractor, contracted to purchase custom-made windows from Windows, Inc., a fabricator and ... The purchase contract provided: aAll windows to be shipped properly crated/packaged/boxed suitable for cross country motor freight transit and ... to the written purchase agreement, Williams was to receive a trade-in allowance of $15, 500 for his 2003 Ford Explorer.
|Title||:||The Law of Marketing|
|Publisher||:||Cengage Learning - 2010-01-20|