The Lexus Story

The Lexus Story

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THE LEXUS STORY is the official, inside account of the making of America's leading luxury automotive brand. From the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate into ideals of luxury into steel, glass, and rubber, THE LEXUS STORY takes readers deep inside the making of first-class automobiles.Maybe thev drove by in a BMW or Acura and looked inside to see if their dad was waiting for service. ... Sure, their aquot;Zenaquot; ad campaign had been a disaster, but their more enduring problem was that they had chosen ... and Formula 1-inspired gear shifters on the steering wheel, the IS 300 was judged a worthy challenger to the BMW 330i. ... The first Lexus racing squad, Team Lexus, did something very close to that, fielding a fleet of IS 300s that won the Grand Am championship in 2002.

Title:The Lexus Story
Author:Jonathan Mahler
Publisher:Melcher Media - 2004


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