The Lincoln Story

The Lincoln Story

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Lincolna€™s heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. The Continental produced in the 1940s was one of the first cars to be universally recognized by classic car cognoscenti. The list of Lincoln-built cars in the postwar era certified with classica€”or comparable a€œmilestonea€a€” status by various sanctioning bodies is likewise lengthy. The Mark II tops that list, but the slab-sided Continental sedans of the 1960s led the industry in design, and the forthcoming Mark 9 promises to continue the tradition. In recent years, Lincoln has risen from an also-ran in the sales race to a leadership role opposite arch-rival Cadillac. Today, it is vying for preeminence in what has suddenly become an international market. Along the way, the cars have been unfailingly interesting, frequently magnificent anda€”in several instancesa€”quite literally legends in their own time.Lincoln-Mercury made its first attempt to confront downsizing in 1977 a€” although not by choice. For a number of years, ... That meant that for every Lincoln sold, a couple of Ford Pintos or Mercury Bobcats would have to be sold to compensate. If that were the extent of the problem, Lincoln could presumably have gone on indefinitely, so long as Ford Motor Companya#39;s small car sales held up. Unfortunatelyanbsp;...

Title:The Lincoln Story
Author:Thomas E. Bonsall
Publisher:Stanford University Press - 2004


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