The M Factor

The M Factor

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The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.Media Confidence for Business Leaders and Managers Tom Maddocks ... Dona#39;t be afraid to repeat messages when you speak to journalists a€” even if they do not appear in the finished article or broadcast ... During his lifetime the mental image of Steve Jobs, dressed in his black turtleneck top and blue jeans at one of those big ... The day after, those pictures appeared in most of the worlda#39;s leading newspapers, typically on the front page, as well as on all the television news channels.

Title:The M Factor
Author:Tom Maddocks
Publisher:Ecademy Press - 2013-02


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