The Man Behind the Bottle

The Man Behind the Bottle

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The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the author's mission to get the story told before the truth was forever lost-to set the record straight-not only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.Also, the empty bottlea#39;s weight and shape was just right for them to be recruited as emergency electrical insulators by the ... The hefty glass bottle has also come in handy in numerous other ways, such as a substitute hammer and as a drumstick. ... In fact, after the bottle had already become the most-recognized trademark on earth, it actually did venture into space. ... the contour: a€œMany billions of drinks of Coca-Cola have flowed from bottling plant to consumer in the standard package.

Title:The Man Behind the Bottle
Author:Norman L. Dean
Publisher:Xlibris Corporation - 2010-03-01


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