'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.... with customer All of these elements were employed by Daewoo in its successful entry into the UK car market in 1995. (See boxed insert.) Delivering Superior Value The difference between repeat behavior and loyalty is that the former is for sale while the other is earned. ... are not relevant to the branda#39;s value proposition, and demonstrate neither more benefits or lower costs than the competition. ... One alternative is to find a local florist that can be trusted and rely on their guidance.
|Title||:||The Market Driven Organization|
|Author||:||George S. Day|
|Publisher||:||Simon and Schuster - 2012-12-11|