The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing... as a communication tool after having specified its objectives, it has to choose an appropriate medium (e.g., an event, a club, ... For example, insurance companies, banks and car companies often have no natural legitimacy to invest in sport. ... of traditional sponsorship 281 For instructors ac Complete, downloadable Instructora#39;s Manual ac PowerPoint slides that can be downloaded and used presentations.
|Title||:||The Marketing of Sport|
|Author||:||John G. Beech, Simon Chadwick|
|Publisher||:||Pearson Education - 2007|