Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not whatas hotaultimately, creating a long-term plan for marketing success. ac Addresses two to the most common queries among new business owners and entrepreneursaHow do I write a winning marketing plan? and Is there a sample marketing plan I can reference? ac Provides 12 steps for developing a marketing plan that an outside consultant would charge $5, 000 to $10, 000 to create ac Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world ac Covers new marketing technologies and current trendsBe sure your 30-day schedule takes into account what you said youa#39;d accomFigure 11-1.30-day marketing calendar Action Plan January 2008 Goals Daily Actions Mon Tue Wed Thu Fri Week 1 Week 2 Week 3 Week 4 Comments/ Results This format lets you see your goal for each week ... If he or she says yes, youa#39;ll get your name in front of your potential customers 12 times a year instead of onceaandanbsp;...
|Title||:||The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar|
|Publisher||:||Entrepreneur Press - 2010-02-05|