The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl qThis work is suitable for faculty who teach advertising, as well as students of advertising media planning.q CHOICE43 aBuilding a New OOH Currency Through Dialogue, a Joe Philport, ANA OAAA TAB Advertiser Forum, October 17, 2007. ... aUse and Effectiveness of Billboards, a Charles R. Taylor, George R. Franke, and Hae-Kyong Bang, Journal of Advertising, vol. ... Interactive Advertising Bureau Ad Unit Guidelines, at www.iab. net.
|Title||:||The Media Handbook|
|Publisher||:||Routledge - 2010-07-29|