Focusing on a concept that is rapidly integrating into the daily lives of consumersalocally, nationally, and globallyathis handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firmas readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customersa hands.I would have never thought about forwarding my coupon code to friends, but the fact that Redbox mentioned it actually alerted me to the ... Give them talking points they can use to discuss your mobile campaign when speaking with customers.
|Title||:||The Mobile Marketing Handbook|
|Publisher||:||CyberAge Books - 2009|