The Multinational Motor Industry (RLE International Business)

The Multinational Motor Industry (RLE International Business)

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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.of thousands of designers and engineers with an effect on future car development which was nearly fatal. When the company belatedly decided in 1975 that it must produce a subcompact car in the US it had to rely on Volkswagen for the engines and manual transmissions. Limited ... To those familiar with the plight of Chrysler-UK in 1975, this will have a familiar ring. ... Volvo Car BV (formerly DAF) (Pulling Volvo Holland round) was one of the toughest jobs in the automotive world.

Title:The Multinational Motor Industry (RLE International Business)
Author:George Maxcy
Publisher:Routledge - 2012-11-26


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