A no-holds-barred examination of 'ethical' consumerism.We can take one very profound lesson from this technical analysis. If corporate social responsibility is imposed (eithervoluntarily or not), but there is no consumer social responsibility, in the sense that consumers ascribe value to the corporateanbsp;...
|Title||:||The Myth of the Ethical Consumer Hardback with DVD|
|Author||:||Timothy M. Devinney, Pat Auger, Giana M. Eckhardt|
|Publisher||:||Cambridge University Press - 2010-07-29|