ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youare pursuing a fundamentally flawed opportunity then youare heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com... coached, had different needs in athletic footwear from other athletes, different even from sprinters who did most of their running on tracks. Distance runners ran several miles every day, often more than 100 miles a week. ... In 1964, Blue Ribbon Sports sold about 1300 pairs of running shoes, generating a mere $8000 in revenues. ... At the US Olympic trials in 1972, Blue Ribbon Sports introduced its Nike brand after a dispute led to the break-up of the relationship with Onitsuka Tiger.
|Title||:||The New Business Road Test ePub eBook|
|Publisher||:||Pearson UK - 2014-02-21|