Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.An interview with a lead designer of the Chevrolet Corvette has logged more than 100, 000 downloads. This is an example of using podcasting to reach enthusiasts. GM knows that Corvette owners are passionate about their vehicle, and a podcast is a cheap way to tap into that enthusiasm. ... mid2006 called Shortcuts.
|Title||:||The New Influencers|
|Author||:||Paul Gillin, Geoffrey A. Moore|
|Publisher||:||Linden Publishing - 2009-05-01|