The New Rules of Marketing and PR

The New Rules of Marketing and PR

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This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.aquot; --Mark Levy, coauthor of aquot;How to Persuade People Who Dona#39;t Want to Be Persuadedaquot; and founder of Levy Innovation, a marketing strategy company aquot;a#39;Revolutiona#39; may be an overused word in describing what the Internet has wrought, but ...

Title:The New Rules of Marketing and PR
Author:David Meerman Scott
Publisher:John Wiley & Sons - 2007-06-04


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