The campaigna#39;s 6.5 conversion rate led to sales that were 15 times the prior yeara#39;s, with average order values 50% highera (Silverpop 2006a). ... benefits of incremental revenue acquired at a low cost, shortening time to order, and blocking potential customer defections, which ... Any company can send periodic emails and newsletters, or drop online coupons, but engaging customers, prompting ongoinganbsp;...
|Title||:||The Online Advertising Playbook|
|Author||:||Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci|
|Publisher||:||John Wiley & Sons - 2007-07-20|