The Online Advertising Playbook

The Online Advertising Playbook

4.11 - 1251 ratings - Source

The campaigna#39;s 6.5 conversion rate led to sales that were 15 times the prior yeara#39;s, with average order values 50% highera€ (Silverpop 2006a). ... benefits of incremental revenue acquired at a low cost, shortening time to order, and blocking potential customer defections, which ... Any company can send periodic emails and newsletters, or drop online coupons, but engaging customers, prompting ongoinganbsp;...

Title:The Online Advertising Playbook
Author:Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Publisher:John Wiley & Sons - 2007-07-20


You Must CONTINUE and create a free account to access unlimited downloads & streaming