Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.The car descriptions are from aThe Beetle Bomb, a Time, December 20, 1963, 64; New York Times, February 14, 1968, 38; aBug Is Small, but Oh My! ... Michael J. Rosen (New York: Artisan, 1999), 19a22, here 19; Jean Rosenbaum, Is Your Volkswagen a ... John Muir, How to Keep Your Volkswagen Alive: A Manual of Step-by-Step Procedures for the Compleat Idiot (Santa Fe: John Muir, 1990 [1969 ]), 3.
|Title||:||The People's Car|
|Publisher||:||Harvard University Press - 2013-04-09|