The Power of Looks

The Power of Looks

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There is a saying that beauty is in the eye of the beholder, implying that beauty is subjective. But can it be said that 'better looking' people have more social power? This book provides a fascinating insight into the social stratification of people based on looks a€“ the artificial placement of people into greater and lesser power strata based on physical appearance. The author analyzes different aspects of physical appearance such as faces, breasts, eye shapes, height and weight as they are related to social power and inequality. For example, tall people are often associated with power, with tall people being seen publicly as more capable and thus more deserving of power than shorter people. The author moreover assesses how people's physical appearance affects their chances of marriage, employment, education, and other social and economic opportunities. The book contributes to and differentiates itself from current literature by emphasizing sociological theory a€“ including constructionism and critical theory a€“ and research to understand the phenomenon of social aesthetics, a term coined by the author to refer to the social reaction to physical appearance.Here I describe the things we do to comply with social directives to fit the standards of attractiveness as closely as possible. ... All of these alterations cost money, small amounts or large amounts. ... Some of us receive veneers for our teeth (which must be replaced not infrequently) and new snap-on temporary teeth to give us large, white teeth temporarily (Kuczynski 2006). Many of us color our hair at home with hair-coloring kits that we buy at the pharmacy Alterations: Making Ouranbsp;...

Title:The Power of Looks
Author:Ms Bonnie Berry
Publisher:Ashgate Publishing, Ltd. - 2012-12-28


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