Marketing at Retail Point of Purchase Advertising International Robert Liljenwall ... This was not an easy task. ... Once we agreed on a strategy, we placed the P-O-P display in a test store and evaluated how well the color and font choices stoodanbsp;...
|Title||:||The Power of Point of Purchase Advertising|
|Author||:||Point of Purchase Advertising International|
|Publisher||:||Point-of-Purchase Advertising Intl - 2004|