Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.In 1975, excellently restored Ta#39;s had a price range of $3, 250 for a 1922-23 coupe to $16.500 for a I909towncar. aquot;Old Cars Price Guide . . . Fords ... 1958). 12; interview with William Goodell, manager. FMC News Department, Oct. 8. 1968. 26. Life 53 (July 20, 1962), 43 (Autolite advertisement); FMC news release. May 14, 1 ... 1964; aquot;Mustang Kicks Up Its Heels for Ford, aquot; Advertising Age 35 (Nov. 16, 1964).
|Title||:||The Public Image of Henry Ford|
|Author||:||David L. Lewis|
|Publisher||:||Wayne State University Press - 1976|