The Public Relations Handbook

The Public Relations Handbook

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.... invited, along with women rally drivers and mechanics who gave instructions to the journalists about manoeuvring and maintenance. ... a#39;We didna#39;t get traditional motor show coverage with the Matiza#39;, said Phillips. ... While coverage of Daewoo cars was rarely flattering, Moran felt that the detail of the products and the dialogue with customers provided ... When we launched the new version in summer 1999, those comments were taken into account, including better back support in theanbsp;...

Title:The Public Relations Handbook
Author:Alison Theaker
Publisher:Routledge - 2004-08-02


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