The Race For A New Game Machine

The Race For A New Game Machine

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A fast-paced tell-all. . .one of the great business stories of our young century.--Steve Cherry, IEEE Spectrum Magazine The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles--how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods--and sanity--of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony. qDrama and secret deals. . . This is the real deal.q--Bob Molyneaux, ChipBridge Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told--until now. qThe real story of a team of people tasked with doing the impossible.q--John C. Beck, author of Got Game qRemarkable. . .fascinating.q--Dean Takahashi, author of Opening the Xbox qThe story of the whole effort to build the Cell.q--The Wall Street JournalCreating The Chips Inside The Xbox 360 And The Playstation 3 David Shippy, Mickie Phipps. beef up the ... a€œAt first glance, I think we can fix the design and be ready to drop it into the second revision of the chip on schedule.a€ Kahle folded his anbsp;...

Title:The Race For A New Game Machine
Author:David Shippy, Mickie Phipps
Publisher:Kensington Publishing Corp. - 2010-01-01


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