The Rebel Entrepreneur

The Rebel Entrepreneur

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Everyone wants to start their own business and there are lots of books telling you how to go about it.The only trouble is a lot of them are wrong. The Rebel Entrepreneur by Financial Times journalist, Jonathan Moules, explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs who've made the grade by doing things differently , this book will show you why you don't need a business plan, that there's nothing wrong with copying someone else's idea , why if things get tough you should put your prices up and how cutting costs can kill your business. With many thousands of people starting a business every year, this is the book that no entrepreneur can afford to be without.this, however, because people do not just invent things, such as cars or personal computers, they come up with ideas for new services that people ... Take Lovefilm , the highly successful UK-based start-up that has made renting DVD films and television box sets across Europe as ... Both the old and the new technology work .

Title:The Rebel Entrepreneur
Author:Jonathan Moules
Publisher:Kogan Page Publishers - 2012-07-03


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