Services within the manufacturing business include, for example, maintenance services, condition monitoring services, training services, ... the elevator company KONE and the bearing producer SKF (Penttinen, 2007; Penttinen aamp; Palmer, 2007 ; Penttinen aamp; Saarinen, 2005). ... Third, firms might fail in deploying a successful service strategy (e.g., Ford Motor Co. ... In the marketing literature, services have The Role of E-Services in the Transition from the Product Focus to the Service Focus.
|Title||:||The Role of E-Services in the Transition from the Product Focus to the Service Focus in the Printing Business: Case Lexmark|
|Publisher||:||IGI Global - 2009|