The Schneider Report

The Schneider Report

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To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.The Task Force recommends that public diplomacy office directors in the Department of State should be at the level of deputy ... Among the assigned tasks was to define aquot;lanes in the roadaquot; regarding Public Affairs, Public Diplomacy and PSYOP. Work is under way to implement the Secretarya#39;s guidance, but final solutions aimed at assigning responsibilities for what ... forces.37 Smaller scale PSYOP programs in support of humanitarian crises in Liberia and Haiti have been carried out.

Title:The Schneider Report
Author:William Schneider, Jr., Jr. William Schneider
Publisher:Cosimo, Inc. - 2005-07-01


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