The Six Immutable Laws of Mobile Business

The Six Immutable Laws of Mobile Business

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Valuable lessons from Japana€™s mobile industry yield 6 Immutable Laws for Mobile Business globally Japana€™s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japana€™s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the worlda€™s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japana€™s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled qSimplexity.q Based on their interviews and observations, the authors assert that, qSimplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for todaya€™s and tomorrowa€™s mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.comCD players, DVD players, iPods and mobile phones were turning drivers into multitasking monsters and adding an extra threat to traffic. ... Toyota, for example, now offers an intelligent parking assistant system on its Lexus and Prius brands. ... Introduced in 2005, Carwings has evolved into a full-blown digital communication hub featuring a 3D navigation system, Internet-capable information system, 140anbsp;...

Title:The Six Immutable Laws of Mobile Business
Author:Philip Sugai, Marco Koeder, Ludovico Ciferri
Publisher:John Wiley & Sons - 2010-12-13


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