The Social Entrepreneur's Playbook, Expanded Edition

The Social Entrepreneur's Playbook, Expanded Edition

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Available for the First Time: The Complete Social Entrepreneura€™s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from a€œone of the more unusual ebook...experiments of the yeara€ (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneura€™s Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneura€™s Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authorsa€™ more than 26 yearsa€™ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneura€™s Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheetsTo produce 1 million annual portions would require 1, 000, 000/8 = 125, 000 chickens per year, each weighing 4 pounds. Next, how much feed is needed to grow a 4-pound chicken? It takes approximately 2 pounds of good-quality feed to yieldanbsp;...

Title:The Social Entrepreneur's Playbook, Expanded Edition
Author:Ian MacMillan, James Thompson
Publisher:Wharton Digital Press - 2013-11-12


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