Did you know... The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the companyas shoes were imported from Japan? Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a frontrunner on a fast track. Named after the Greek goddess of victory, today Nike is the worldas #1 shoe and apparel company. We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sportsinspired products and services. JAICOaS CREATIVE COMPANIES SERIES explores how todayas great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.He thought he really could start his own business by buying low-cost athletic shoes made in Japan and selling them in ... aquot;I had determined when I wrote that paper, aquot; Knight would later say, aquot;that what I wanted to do with my life was to be the best track and field shoe distributor in the United States. ... On Thanksgiving Day in 1962, Knight boarded a plane for Japan. There, he visited a sporting goods store and saw a pair of running shoes with the brand name aquot;Tiger, aquot; manufactured by aanbsp;...
|Title||:||The Story of Nike|
|Publisher||:||Jaico Publishing House - 2013-11-19|