The Story of Nike

The Story of Nike

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Did you know... The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the companya€™s shoes were imported from Japan? Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a frontrunner on a fast track. Named after the Greek goddess of victory, today Nike is the worlda€™s #1 shoe and apparel company. We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sportsinspired products and services. JAICOa€™S CREATIVE COMPANIES SERIES explores how todaya€™s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.He thought he really could start his own business by buying low-cost athletic shoes made in Japan and selling them in ... aquot;I had determined when I wrote that paper, aquot; Knight would later say, aquot;that what I wanted to do with my life was to be the best track and field shoe distributor in the United States. ... On Thanksgiving Day in 1962, Knight boarded a plane for Japan. There, he visited a sporting goods store and saw a pair of running shoes with the brand name aquot;Tiger, aquot; manufactured by aanbsp;...

Title:The Story of Nike
Author:Aaron Frisch
Publisher:Jaico Publishing House - 2013-11-19


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