This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.Year 1 Year 2 Year 3 Projections Projections Projections Net sales $10.0MM $12.0MM $13.0MM Gross margin (40 percent) 4.0 ... When completed, the marketing calendar will serve as a visual summary of the marketing plan for the specificanbsp;...
|Title||:||The Successful Marketing Plan|
|Author||:||Roman Hiebing, Scott Cooper|
|Publisher||:||McGraw Hill Professional - 2003-06-13|