The Successful Marketing Plan

The Successful Marketing Plan

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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.Year 1 Year 2 Year 3 Projections Projections Projections Net sales $10.0MM $12.0MM $13.0MM Gross margin (40 percent) 4.0 ... When completed, the marketing calendar will serve as a visual summary of the marketing plan for the specificanbsp;...

Title:The Successful Marketing Plan
Author:Roman Hiebing, Scott Cooper
Publisher:McGraw Hill Professional - 2003-06-13


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