Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Raymond Boyle and Lisa Kelly investigate how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.Better to see, you know, real people (25-year-old female estate agent, London). ... academic qualifications is no barrier to becoming a successful entrepreneur but instead can instil a commitment and desire to become financially self- sufficient.
|Title||:||The Television Entrepreneurs|
|Author||:||Ms Lisa W Kelly, Professor Raymond Boyle|
|Publisher||:||Ashgate Publishing, Ltd. - 2013-01-28|