The Television Will Be Revolutionized, Second Edition

The Television Will Be Revolutionized, Second Edition

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Many proclaimed the a€œend of televisiona€ in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use ita€”in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the a€œpost-networka€ era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of televisiona€”exploring how a€œprized content, a€ live television sports and contests, and linear viewing may all be a€œtelevision, a€ but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter. Instructor's Guidea€œParis Barclay: Director, President of the Directors Guild of America, a€ interview, Media Industries Project, 27 June 2013, ... coffee cup sleeves with an image that changed based on temperature to further promote the supernatural aspect of the show. ... of its new series on the various cable networks owned by NBC Universal and allowed free iTunes downloads. ... Ann Oldenberg, a€œTV Goes to Blogs: Shows Add Extra Information as a Treat for Fans, a€ USA Today, 5 April 2006, 1D.

Title:The Television Will Be Revolutionized, Second Edition
Author:Amanda D. Lotz
Publisher:NYU Press - 2014-09-19


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