The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry

4.11 - 1251 ratings - Source

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.texting, taking pictures, shooting video, listening to music, ea€”mailing and watching video. ... their DVR or seta€”top box, the LocationFree TV software installed on the PSP, and a Wia€”Fi connection.4 LocationFree TV ... Another technology that allows users to get home television content onto a mobile device is the Slingbox along with SlingPlayer Mobile software. ... with the SlingPlayer Mobile app or software on your mobile phone you access the set-top box at your home to watch youranbsp;...

Title:The Twenty-First-Century Media Industry
Author:John Allen Hendricks
Publisher:Lexington Books - 2010-06-22


You Must CONTINUE and create a free account to access unlimited downloads & streaming