The Two-Second Advantage

The Two-Second Advantage

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What made Wayne Gretzky the greatest hockey player of all time wasna€™t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzkya€™s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isna€™t just their motor skills or athletic abilitiesa€”it is the ability to anticipate events before they happen. A great musician knows how notes will sound before theya€™re played, a great CEO can predict how a business decision will turn out before ita€™s made, a great chef knows what a recipe will taste like before ita€™s prepared. In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek RanadivAc and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers qthink.q In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzkya€™s brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right timea€”what the authors call the two-second advantagea€”and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace. In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful. From the Hardcover edition.(The largest U.S. cell phone provider, Verizon Wireless, had about ninety-three million customers in 2010. India was adding a Verizon ... Competition among the providers is intense, because any customer can switch at any time. A moment ofanbsp;...

Title:The Two-Second Advantage
Author:Vivek Ranadive, Kevin Maney
Publisher:Crown Business - 2011-09-06


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