One of the hottest trends in pop culture, Second LifeAr, is a virtual, 3-D aworlda that exists on the Internet. Populated by adults and teens alikeain numbers going into the tens of millionsathose who use Second LifeAr barter and buy much the way they do in real life. Theyare also just as open to ads, products, and marketingaand businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second LifeAr Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examplesafrom IBM creating a collaborative virtual workAsspace, to start-up companies with virtual goods, to Princeton University offeAsing Second LifeAr classroomsaand provides proven techniques for successfully generating buzz through Second LifeAr-centered promotions and adverAstisements. This is one book that reveals the best ways to make money using the hottest thing online.Marketing and Selling Your Product, Services, Business, and Brand In- World Sue Martin MAHAR, Jay MAHAR ... From 2006 to 2007, my avatar, Nasus Dumart , was cast as an extrain several machinima works and big-name promotional ... The schedule worked for me, so I agreed to do it. ... I was cast in multiple nonvocal roles in CSI: NYas Venus and White Rabbit, as well as just being an on -scene extra.
|Title||:||The Unofficial Guide to Building Your Business in the Second Life Virtual World|
|Author||:||Sue Martin MAHAR, Jay MAHAR|
|Publisher||:||AMACOM Div American Mgmt Assn - 2009-01-14|