The Wal-Mart Effect

The Wal-Mart Effect

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Wal-Mart isna€™t just the worlda€™s biggest company, it is probably the worlda€™s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.The press release included a media contact, and it seemed a good opportunity to get some insight on the Wal-Mart effect. ... He was thrilled to set up a story about how FedEx services Wal-Mart, about what it takes to be a vendor of the year to what was already the ... a€œWea#39;ve spoken to our friends in Bentonville, and theya#39;ve asked us not to say anything more than what was in the press release.a€ No story?

Title:The Wal-Mart Effect
Author:Charles Fishman
Publisher:Penguin - 2006-01-19


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