This Business of Broadcasting

This Business of Broadcasting

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This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertisingWhat determines the price an advertiser will pay for sponsorship? ... The Nielsen ratings also help determine how much networks can charge advertisers for commercials. The average cost of a 30-second commercial on prime-time network television during the 2003a€”2004 season was $150, 000, up a whopping 750anbsp;...

Title:This Business of Broadcasting
Author:Leonard Mogel
Publisher:Leonard Mogel - 2004


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